Bloomberg and Qatar deepen QEF partnership amid global uncertainty

“Global events platforms have become more valuable, not less, as geopolitical uncertainty intensifies, and few partnerships illustrate that dynamic better than the one underpinning the Qatar Economic Forum (QEF). Karen Saltser, Bloomberg Media CEO, said: “This year has reinforced the importance of being flexible and thoughtful when operating global convenings in a fast-moving geopolitical environment. Our priority was making sure the forum continues to deliver the level of participation, access and conversation that people around the world now expect.” In an exclusive interview with Gulf Times, Saltser said the collaboration between Bloomberg and the Ministry of Commerce and Industry (MoCI) has grown considerably in recent years, driven by the Middle East’s expanding role in the global economy. “QEF’s combination of both regional relevance and international reach has been especially important. Bloomberg brings a worldwide audience, editorial authority, and cross-platform amplification, while Qatar has continued positioning itself as a major hub for international business and diplomacy,” she emphasised. Together, she noted, that dynamic has allowed QEF to become “a meaningful forum for conversations that extend far beyond the region itself across business, policy, technology and investment.” Saltser said, “Looking ahead, I think the opportunity is to deepen that role. In periods of geopolitical uncertainty, there’s actually greater demand for trusted convening and direct dialogue. Business leaders and policymakers want spaces where they can engage seriously on the forces reshaping markets, trade, technology and geopolitics.” According to Saltser, this is also reflected in Bloomberg’s broader regional commitment. She pointed out that the company has invested in the Middle East for more than 15 years across journalism, television, live events, and partnerships, describing the Gulf as “one of the world’s most dynamic and influential economic regions.” “That conviction has not changed,” she pointed out. The QEF has grown into what Saltser described as “one of the most important global business gatherings in the region,” bringing together influential leaders at a moment when the world is seeking clarity, context and dialogue. She further stated that in uncertain periods, the demand for trusted information and high-quality convening becomes stronger, with leaders seeking credible journalism, meaningful conversations and direct engagement with those shaping markets and policy, areas where Bloomberg is differentiated “both editorially and through Bloomberg Live.” Asked how resilient events revenue amid the current global geopolitical and macroeconomic environment is, Saltser said: “We operate in a world where volatility is increasingly part of the operating environment, whether that’s geopolitical uncertainty, economic shifts or changes in how audiences engage with media. So flexibility and diversification are already built into how we run the business. “What gives us confidence is that demand for trusted, high-quality convening remains very strong. In many ways, it becomes even more valuable during uncertain periods because leaders are looking for credible information, meaningful dialogue and direct access to decision-makers. That’s one reason Bloomberg Live continues to grow.” She emphasised that Bloomberg’s events strategy is diversified across regions, industries and formats, from QEF and the New Economy Forum to Bloomberg Invest, Tech and Screentime, describing it as “a global portfolio for our audience and partners, rather than one focused on one specific market.” Bloomberg’s long-term strategy in the region, Saltser said, remains unchanged: continue investing in the Middle East, build platforms that connect regional and global audiences, and bring together Bloomberg’s journalism, data and convening power “in ways that help leaders make better decisions.”

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