“Bloomberg Media’s top executive has emphasised the company’s commitment to protecting its journalism and subscriber relationships while advancing artificial intelligence (AI) tools, noting that the approach reflects its long-term investment in the Middle East and its partnership with Doha through the Qatar Economic Forum (QEF). Chief executive officer Karen Saltser said Bloomberg’s events business is designed to extend beyond the in-room experience, with market-moving moments amplified across television, streaming, digital, podcasts, newsletters and social platforms. She explained that this multi-platform approach provides resilience and flexibility as the media and events landscape continues to evolve. Asked about content licensing deals with AI companies, Saltser stated that Bloomberg’s priority remains safeguarding its direct relationship with audiences. “Bloomberg’s value comes from trusted journalism, proprietary data, real-time information and the loyalty of highly engaged subscribers and clients. Any arrangement would have to reinforce that, not weaken it,” Saltser said. She noted that industry discussions are shifting toward models that reflect ongoing usage, attribution, and value exchange, but stressed that transparency, control over content, and preserving product integrity would be essential for Bloomberg. At the same time, Saltser highlighted Bloomberg’s own investments in AI, including AI-powered search, contextual advertising technology and tools that help audiences navigate large volumes of information more efficiently, always with human oversight. Saltser pointed to Bloomberg’s relaunch of its on site search powered by AI, which she said led to a double digit increase in clickthrough. “But the broader impact of AI is really about making Bloomberg’s journalism more useful and more accessible across platforms. We’re using AI to improve personalisation, surface relevant content faster, and help audiences navigate an enormous volume of information in a more efficient way,” she explained. “On the editorial side, tools like AI-assisted summaries and ‘takeaways’ help readers quickly understand the key points of complex stories, while always keeping journalists and editors firmly in the loop. We see those tools as complementary to our journalism, not a replacement for it,” Saltser continued. She further noted that AI is accelerating Bloomberg’s video and distribution strategy, enabling hundreds of hours of content each month across multiple platforms, while AI-supported contextual targeting helps advertisers align with relevant content in real time. Internally, Bloomberg is using AI-powered audience insight tools to better understand what different segments of its audience value and how they engage with content. Saltser emphasised that all of these efforts ultimately aim to help people access trusted information more efficiently. Earlier, Saltser said the collaboration between Bloomberg and the Ministry of Commerce and Industry (MoCI) has grown considerably in recent years, driven by the Middle East’s expanding role in the global economy. She said, “QEF’s combination of both regional relevance and international reach has been especially important. Bloomberg brings a worldwide audience, editorial authority, and cross-platform amplification, while Qatar has continued positioning itself as a major hub for international business and diplomacy.” Together, Saltser noted, that dynamic has allowed QEF to become “a meaningful forum for conversations that extend far beyond the region itself across business, policy, technology and investment.”
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