Climate action must sell itself: Orbit

“Environmental campaigns driven by guilt and statistics alone are unlikely to change human behavior, science communicator Orbit said Thursday, arguing that sustainability must become attractive and culturally appealing to succeed in the marketplace. Speaking at H.eco Tech Festa 2026 at Yonsei University’s Baekyang-Nuri Event Hall, Orbit, who runs a science YouTube channel with more than 1.8 million subscribers, said climate action must be woven into everyday consumer choices. “From a neuroscience

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