“Gwyneth Paltrow faces backlash over Israeli luxury real estate campaign Gwyneth Paltrow is facing massive backlash after appearing in a new advertising campaign for a luxury residential project in Israel . The Oscar-winning actress and wellness entrepreneur is the face of a campaign for 51PARK, a development in Herzliya, Israel, by Israeli real estate group Aviv Melisron. The campaign was created by the Israeli creative agency, Why Worry, and filmed in New York. In the advertisement , Paltrow is seen promoting the development as an aspirational luxury lifestyle project, drawing comparisons to high-end park-side residences in New York City before revealing that the destination is Herzliya. Critics online said the campaign was particularly jarring as Israel continues its assault on Gaza , where rights groups, the United Nations and several states have accused it of committing genocide. Read more: Gwyneth Paltrow faces backlash over Israeli luxury real estate campaign Gwyneth Paltrow attends the 46th Annual Muse Awards at Cipriani 42nd Street in New York City, on 20 March 2026 (Theo Wargo/Getty Images/AFP)
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