HYBE bets big on new girl group label ABD

“HYBE, the Korean powerhouse behind global K-pop juggernauts like BTS, is sharpening its focus on the competitive girl-group market. The company announced Friday the launch of ABD, a subsidiary label dedicated exclusively to the development of female K-pop acts. The move marks a significant deepening of HYBE’s multilabel architecture, a decentralized strategy designed to foster creative independence while leveraging the parent company’s massive infrastructure. ABD — an acronym for “A Bold Dream” — is slated to debut its first rookie ensemble in the second half of this year. According to the company, the label’s mission is to pursue "unconventional ideas" and push the stylistic boundaries of the genre through "artist-focused production." Observers view the expansion as an attempt to diversify HYBE’s intellectual property and reduce its historic reliance on a handful of flagship acts. By positioning ABD as a specialized creative hub, HYBE aims to cultivate a distinct brand identity that can compete in an increasingly crowded global music landscape. "The launch is part of a

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