International tourists fuel sales surge at Musinsa stores during holiday rush

“International tourists packed Musinsa stores across Korea during the overlapping Japanese Golden Week and China’s Labor Day holidays, turning the fashion retailer’s offline locations into some of Seoul’s hottest shopping destinations. Musinsa, the Korean fashion unicorn that has come to embody Seoul’s street style, said Friday that sales from foreign customers at 12 globally focused offline stores jumped more than 30 percent during the weeklong holiday period from April 29 through May 4, compared with the previous week. The company analyzed stores operating in major shopping districts including Seongsu, Hongdae, Myeong-dong, Gangnam, Hannam and Busan’s Seomyeon area. The strongest growth came from Seongsu, where crowds of overseas tourists flooded into Musinsa Standard Seongsu and Musinsa Store Seongsu. Combined sales at the two locations climbed more than 41 percent from the prior week, the company said. Foreign shoppers accounted for 53 percent of total sales at the 12 stores during the holiday stretch, surpassing spending by domestic customers. At Musinsa Store Myeong-dong,

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