Korea seeks next breakout export as global drive intensifies for K-goods

“From royal-themed wine stoppers to keyboards inspired by traditional temple paintings, Korea is launching a nationwide search to find its next breakout cultural export. The Korea Tourism Organization announced Monday the opening of the "2026 Korea Tourism Souvenir Contest," a high-stakes competition aimed at transforming local craftsmanship into global commodities. Under the slogan "K-Goods, Heading to the World," the government-backed agency is seeking to identify souvenirs that can capture the same international fervor currently enjoyed by the country’s music and cinema. The competition is divided into two categories: a general section focusing on national icons and a local specialty section designed to highlight the distinct history and nature of Korea’s diverse provinces. The stakes for participants are significant. A total of 25 winners will be selected, with the top Presidential Award carrying a 10 million won prize ($6,790). This year’s contest features a notable pivot toward international appeal. Organizers have tripled the number of "Global Popularity Awards" — voted on

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