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Lost in translation no more: Seoul overhauls subway app for foreign riders

Korea Times Southkorea South Korea
Lost in translation no more: Seoul overhauls subway app for foreign riders
Seoul’s metropolitan transit agency announced on Tuesday a thorough redesign of its mobile navigation app, aiming to strip away the language barriers that have long complicated travel for international visitors on the city's massive subway system. The transit agency, Seoul Metro, is shifting its mobile strategy away from simple text translation to a complete infrastructural redesign of its "Seoul Subway" application. The initiative, which entered a one-month public pilot phase on May 15, seeks to transform how foreign tourists and expatriates navigate one of the world's busiest subway systems. At the core of the upgrade is an expansion of linguistic support. The app, which previously offered only Korean and English, has integrated Chinese and Japanese into its core interface. To streamline user experience, the system automatically syncs with a smartphone’s native language settings, defaulting to English for any unsupported languages. Beyond superficial menu updates, engineers completely overhauled the user interface and the underlying guidance system to make first-time navigation in
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