NBA star Curry signs 10-year deal with China's Li-Ning

“Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday, announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November. Curry, 38, revealed the deal on social media and called it 'the partnership of a lifetime' that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand. 'This is bigger than a show deal, bigger than a signature series,' Curry said in a video, saying Li-Ning will deliver 'sneakers that I believe in that will continue to deliver at the highest level.' Other Li-Ning athletes with their shoes include Dwyane Wade and Jimmy Butler, Curry's Golden State Warriors teammate. Curry had been a partner with Under Armour for 13 years before the split and had worn various brands through the NBA season.

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