Over 200,000 moviegoers snap up $30 tickets on Hong Kong’s Cinema Day

“More than 201,000 people took part in Hong Kong’s annual Cinema Day on Saturday, enjoying discounted HK$30 tickets at theatres citywide. A theatre on Cinema Day on April 25, 2026. Photo: Culture, Sports and Tourism Bureau, via Facebook. The Culture, Sports and Tourism Bureau hailed the event as a “great success.” In a Facebook post on Sunday, the bureau said that this year’s Cinema Day drew 201,519 moviegoers, with 1,694 screenings held across 52 cinemas in the city. Saturday’s attendance was up around three per cent compared with last year, when around 195,000 people went to the cinema for discounted tickets. Among the popular movies attracting cinemagoers on Saturday was Night King , a local comedy that came out last year but was re-released as a director’s cut this month. Local media reported that some Shenzhen residents travelled to Hong Kong to watch films at discounted prices. Fourth Cinema Day Hong Kong held its fourth Cinema Day amid years of box office slumps and theatre closures. This year’s Cinema Day saw a record high occupancy rate of 81 per cent, compared with 67 to 77 per cent in previous years. An Emperor Cinemas outlet in Hong Kong. Photo: Culture, Sports and Tourism Bureau, via Facebook. However, the total number of cinema seats has fallen from almost 43,000 at the end of 2020 to around 36,800 in July 2025. Cinema Day was introduced in 2023 as part of the government’s “Happy Hong Kong” campaign to boost the city’s economy, as years-long Covid-19 measures dampened sectors from tourism to entertainment. The 2023 event attracted over 221,400 filmgoers – the highest so far. According to a government statement earlier this month, Cinema Day attracts over three times as many admissions as on a usual day. Cinema Days from 2023 to 2025 saw over 600,000 moviegoers purchase discounted movie tickets, the statement read. Cinema Day is sponsored by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau.

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