“Tropical ingredients, export-ready products and a new generation of Filipino food entrepreneurs took center stage, as IFEX Philippines opened its annual showcase in Pasay City with a push to bring the country’s flavors to global markets. The Center for International Trade Expositions and Missions, or CITEM, hosted the media preview and KATHA Award for Food ceremony ahead of the 19th edition of IFEX Philippines, scheduled for Thursday to Saturday at the World Trade Center Metro Manila. Held at the newly opened Likhang Filipino Exhibition Halls, the event highlighted products ranging from mangoes and pineapples to coconut-based goods and heritage grains, reflecting what organizers described as the growing sophistication of micro, small and medium-sized Filipino food enterprises. Department of Trade and Industry Assistant Secretary Al Valenciano said local food enterprises are increasingly shaping the Philippines’ position in the global supply chain, not only as producers but also as innovators driving demand for premium tropical ingredients. This year’s IFEX Philippines carries the t
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