RED launches Keller Williams Egypt with nationwide expansion plans

“RED has secured the exclusive master franchise rights to represent Keller Williams in Egypt, reflecting growing interest in adopting more structured brokerage and marketing models. Founded in Texas in 1983, Keller Williams operates in more than 68 countries through a network of over 200,000 real estate agents and more than 1,100 franchise offices worldwide. The announcement comes amid shifts in Egypt’s real estate market following sharp price increases during 2024 and 2025, which affected purchasing power and slowed speculative activity. Khaled Bahig, Chairperson and CEO of Keller Williams Egypt, said the partnership aims to support the development of the real estate marketing sector in Egypt through the transfer of international brokerage and training systems. He noted that around 30 Keller Williams franchises were launched at the start of operations, reflecting strong interest from local brokerage firms in joining the network. Bahig added that the company plans to expand its operations in Egypt, targeting 50 affiliated companies by the end of 2026 and around 100 by 2027. He also pointed to plans for regional expansion through participation in real estate exhibitions in Saudi Arabia, the UAE, and Bahrain. According to the company, Egypt was selected following market studies conducted by Keller Williams, while RED was chosen as the local partner based on its experience in the brokerage sector. Abeer Salah, Board Member of Keller Williams Egypt, said the company’s operational model relies heavily on technology platforms, particularly the “Command” system, which allows agents to manage listings, marketing campaigns, and client communication through a unified digital platform. She explained that the system enables brokers to list both primary and resale properties, with listings appearing on Keller Williams’ international websites. The platform also includes tools for digital marketing, campaign management, and artificial intelligence integrations. Ahmed Ghoneim, Regional Operating Partner and Board Member, said Keller Williams’ technological tools are designed to improve operational efficiency and facilitate communication between local brokers and the company’s global network. Meanwhile, Mohamed El Bannany, Board Member of Keller Williams Egypt, announced the rebranding of RED Expo under the name “Keller Williams Red Expo,” with plans to increase the number of participating development companies in future editions. Company officials said the partnership could contribute to expanding opportunities for marketing Egyptian real estate to clients in regional and international markets, including the Gulf, Europe, and the United States. The post RED launches Keller Williams Egypt with nationwide expansion plans first appeared on Dailynewsegypt .

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