Seoul deploys ‘mystery shoppers’ to guard against price gouging at Gwangjang Market

“Gwangjang Market, a 120-year-old landmark celebrated as the epicenter of Seoul’s bustling street food culture, is facing an institutional crackdown. Following a string of highly publicized scandals involving price-gouging and unsanitary food preparation, municipal authorities announced Wednesday a sweeping regulatory campaign designed to restore public confidence in the historic site. The Seoul Metropolitan Government, in tandem with Jongno District Office, will deploy a team of undercover "mystery shoppers" — including foreign nationals — to spot-check the market’s dense grid of food stalls through June. These covert inspectors will monitor vendors for predatory practices, including pressuring customers to order more food, inflating prices for international tourists and basic health code violations. The regulatory squeeze comes amid fierce online backlash over hidden costs and vendor controversies, such as the widely criticized practice of reusing ice. In response, the city’s food policy inspectors are targeting 159 licensed restaurants and 109 independent food carts to scrut

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