Seoul expands digital reach to connect with residents during Family Month

“The Seoul Metropolitan Government's 120 Dasan Call Foundation announced Wednesday it is significantly expanding its smart consultation services throughout May to help residents find information about cultural events and festivals across the city during Family Month. The foundation, which has operated the 120 Dasan Call Center since its launch in September 2007, said it will deploy four integrated digital channels: social media, a chatbot, a digital interactive voice response system and real-time live chat. Together, the center hopes to give residents instant access to event schedules, venues and program details without having to conduct separate searches. Through the "Seoul Talk" chatbot, residents can type the name of an event to receive information immediately. The foundation's official Instagram, X (formerly Twitter) and blog will carry curated content covering festival details. Dasan Call Center's digital visual automated response system will display promotional banners and notices allowing users to navigate directly to Seoul's cultural event information pages with a single tap. For

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