“The Korea Foundation (KF), a government-designated public diplomacy agency, announced Monday the launch of a major virtual university network across five Latin American nations to convert regional enthusiasm for Korean pop culture into accredited academic research. Beginning in August, the newly formed the KF Global e-School consortium will connect six prominent universities in Chile, Peru, Argentina, Ecuador and Colombia through a shared digital curriculum. Under a formal agreement finalized with the Universidad Central de Chile, participating institutions — including the National University of Colombia and the Pontifical Catholic University of Peru — will offer real-time, online Korean studies courses that count toward regular undergraduate degree credits. The initiative marks a targeted effort by Seoul to expand its academic and diplomatic footprint across developing economies. For Korean policymakers, the cultural soft power generated by the popularity of Korean entertainment is increasingly viewed as an entryway for deeper institutional engagement. Rather than focusing on supe
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