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Starbucks HQ apologizes over 'Tank Day' controversy

Korea Times Southkorea United States
Starbucks HQ apologizes over 'Tank Day' controversy
Starbucks headquarters in the United States formally apologized over the controversial “Tank Day” promotion, which sparked widespread criticism for its perceived association with the May 18 Gwangju Uprising. The May 18 Foundation said Sunday that it had received a written response from the company, in which Starbucks expressed its regret, saying, “We are truly sorry,” and described the promotion as “an unacceptable marketing incident.” In an email obtained by The Korea Times, Starbucks acknowledged the hurt caused by the promotion. “We understand the deep pain and offense this has caused, particularly for those who honor the victims, their families, and all who contributed to Korea’s democratization.” On June 1, the foundation and three associations representing victims of the May 18 Gwangju Uprising sent a letter of protest to Starbucks headquarters, demanding a corporate-level investigation, disciplinary action against Starbucks Korea, an official apology and measures to prevent similar incidents. In the letter, the groups said Starbucks Korea had seriously violated t
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