Talaat Moustafa Group achieves EGP 30bn in sales for “The Spine” in 15 days

“Talaat Moustafa Group Holding (TMG) has achieved sales exceeding EGP 30bn for its “The Spine” project within 15 days of its official launch. The figure represents more than 65% of the targeted sales for the project’s first year, an indicator the group says reflects strong local demand and the distinctiveness of its real estate product. The group launched “The Spine” following the end of the first quarter of 2026. The development is classified as an integrated Cognitive City and a unified hub for sustainable modern living, business, shopping, entertainment, and innovation within Madinaty. The project is being developed under the framework of a Special Investment Zone (SIZ) and a free economic zone. TMG stated the project is designed as a next-generation central urban destination and a major urban hub for East Cairo and the New Capital, reflecting a shift towards mixed-use integrated communities that combine residential, commercial, administrative, and entertainment activities. Initial demand for the project reflects strong confidence in the brand and success in delivering a product that meets the needs of various demographic segments, supported by advanced infrastructure and a strategic location, the group added. “The Spine” is expected to be a primary driver for the growth of the group’s real estate activities in the coming years. Total sales for the project are forecast to exceed EGP 1.7trn over its development cycle, making it one of the largest mixed-use projects in the Egyptian market. The project is also expected to fundamentally contribute to enhancing the group’s recurring income platform through a portfolio of income-generating assets, including commercial and administrative spaces, retail, hospitality, entertainment, and various services. According to the Talaat Moustafa Group, the phased development of the project will expand its long-term operational asset base, supporting future profit visibility and the sustainability of cash flows. Upon completion and full operation, the group expects the project to generate recurring revenues exceeding 50bn EGP annually. Hisham Talaat Moustafa , Chief Executive Officer and Managing Director of Talaat Moustafa Group Holding, stated that the rapid success of “The Spine” reflects the strength of the group’s strategic vision. He added that it demonstrates the company’s ability to develop integrated urban projects that align with modern lifestyle and business trends while meeting the growing demand for smart, mixed-use communities. The post Talaat Moustafa Group achieves EGP 30bn in sales for “The Spine” in 15 days first appeared on Dailynewsegypt .

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