Universities take lead in spreading K-culture abroad

“Korea is turning to its universities to carry K-culture beyond familiar strongholds, launching a new initiative that sends Korean students overseas to stage events in regions without Korean cultural centers. The Ministry of Culture, Sports and Tourism said Wednesday it is working with the Korea Foundation for International Cultural Exchange to advance the Oullim Korea Culture Festival University Support Project. The program selects domestic universities through a competitive process and pairs them with overseas partners to host performances, exhibitions and seminars abroad. The effort is designed to broaden the reach of Korean cultural exports beyond K-pop and television dramas, incorporating academic exchange and locally tailored programming. Nine universities were chosen for this year’s initiative: Keimyung University, Far East University, Korea Nazarene University, Yonsei University, Chugye University for the Arts, Korea National University of Arts, Hansung University, Hanyang University and Kyonggi University. They will collaborate with partner institutions in countries such as Uz

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