Viral AI baseball fan reflects Korea's struggle to tell real from fake

“Last week, a post captioned “The average Korean woman” went viral on X, featuring a video of a woman in the stands watching a Korea Baseball Organization game between the Hanwha Eagles and Doosan Bears. The post has racked up 14.9 million views as of Friday. But some die-hard Korean baseball fans have zeroed in on the broadcast graphics rather than the woman, raising suspicions it was generated by artificial intelligence (AI). The scoreboard in the upper left corner showed Kim Seo-hyeon as the pitcher and Jo In-seong listed as the batter, but Jo retired in 2017 and has since worked as a coach. He was also shown as a Doosan Bears player, despite joining the team only as a coach, never as a player. The video is part of a growing pattern in Korea, where AI-generated content is increasingly causing real-world consequences that existing regulations have struggled to address. Last month, AI-generated sighting photos of an escaped wolf named “Neukgu” from O-World Zoo in Daejeon spread across social media, disrupting search operations. Last July, some news outlets ran false reports after

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