Young fans pack Seoul Park for glimpse of Illit

“Under a brilliant spring sky, the manicured lawns of Seoul Children’s Grand Park were transformed earlier this week into a sprawling, pastel-hued arena of pop culture fervor. What was billed as a traditional Children’s Day celebration evolved into a high-octane showcase for Illit, the latest breakout quintet from the HYBE hit-making machine, as an estimated 24,000 fans converged for a festival that felt more like a coronation. The air was thick with the scent of street food and the rhythmic, sugary basslines of "It’s Me," the title track from the group’s fourth mini-album, MAMIH LAPINATAPAI. From the early morning hours, the park’s quiet pathways were swallowed by a sea of families and young enthusiasts, many of whom had spent hours queuing at interactive booths that snaked across the central plaza. The scene offered a vivid snapshot of the cross-generational magnetism that has become the hallmark of the Belift Lab label. While toddlers in sun hats clutched lightsticks, their parents were frequently caught in the fray, humming along to the group’s hook-heavy melodies with a

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