Arts in the spotlight at AI for Good

“As artificial intelligence (AI) becomes increasingly embedded into creative industries, some of the biggest questions facing culture today centre around AI and the arts. Is AI simply a new creative tool, or does it redefine entire industries? Who owns creativity in the age of generative AI? And how can technology amplify human expression while preserving authenticity and artistic value? The AI for Good Global Summit coming up between 7 and 10 July offers a timely platform to explore these questions and many more. The AI Creativity and Culture track will bring together artists, technologists, musicians, filmmakers, and innovators to explore how AI is reshaping human creativity. Big names in the entertainment industry are headed to Geneva, Switzerland, to provide their perspectives. John Legend , EGOT-winning multi-platinum singer, songwriter, producer and entrepreneur, will talk about AI and music in a discussion with Universal Music Group’s Michael Nash. Goodwill Ambassador for ITU’s AI for Good AI Skills Coalition, will.i.am , and creative innovation advisor, futurist, multi-platinum Grammy-winning music artist, producer and tech entrepreneur, will take the stage on the summit’s closing day to discuss skills, education and AI to unlock opportunities worldwide. The AI for Good Film Festival will feature a screening of RAISE, a six-part global documentary film exploring how AI is already being used to address humanity’s most urgent challenges and help build a future worth believing in. Directed by Nash and executive produced by Leonardo DiCaprio, the docu-series follows scientists, engineers, and pioneers deploying AI in measurable, real-world ways. The film festival, now in its second year, has received over 1200 contest submissions, with selected films to be shown at the global summit. AI for Good is organized by the International Telecommunication Union (ITU) – the United Nations (UN) agency for digital technologies – with partners across the UN system to demonstrate AI solutions for people, planet and prosperity. The annual summit is co-convened with the Swiss Federation. Immerse yourself in AI Live demonstrations and immersive experiences aim to bring creative concepts to life in unforgettable ways – like listening to the music of mushrooms. The Live Biosonification Performance by Bionic and the Wires will feature signals from mushrooms and plants transformed into sound and art through bionic technology. The opening artistic intelligence performance, Beyond , directed by new media artist and ITU curator Harry Yeff (REEPS100), will showcase ethically trained music models working alongside human voices to create new forms of emotional expression. In all, the programme reflects the fast-expanding breadth of AI-transformed creativity – from K-Pop robots and a robotic cellist to Never Give Up , a live violin performance by Manami Ito, the world’s first violinist recognized by Guinness World Records for playing with a prosthetic arm. AI creativity and culture in the spotlight Workshops, panel sessions and presentations will further explore the artistic possibilities of human-machine collaboration. One segment – AI in Creative Industries: New Market Segment or Still an Enabler of Development? – examines how AI is transforming media, design, publishing, entertainment and more. Another – AI and Fashion: Who Wins in the New Creative Economy? – explores how AI-powered tools are opening new opportunities for designers and brands while disrupting traditional creative workflows. The Art of Intelligence workshop introduces audiences to the evolving relationship between artists and AI systems. Other sessions consider the future of ownership, authenticity, and value creation in the AI era. AI, Creativity, and Ownership: The New Value Equation , for example, will feature Bill Gross and representatives from the World Intellectual Property Organization (WIPO) on how copyright, journalism, music, and creative labour are evolving alongside generative AI. Canvas of the Future The third edition of ITU’s AI-powered art contest, Canvas of the Future , invites creators, educators, technologists, and artists from all disciplines to share their visions of how AI is shaping the future of education and work. Ahead of the summit, viewers can experience AI art along Geneva’s lakeside as part of a Quai Wilson exhibit throughout June, with a free public AI for Good art display featuring shortlisted artworks from this year’s competition. Join the AI for Good Global Summit to find out which artist wins. Discover more and register The post Arts in the spotlight at AI for Good appeared first on ITU .

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