Kookmin University to start collaborative project on mobility design with UK firm

“Kookmin University has unveiled a plan to launch an industry-academia collaboration project with PriestmanGoode (PG), a London-based design firm, in the field of mobility design. The university said Monday that the Department of Automotive and Transportation Design at the College of Design will work with PriestmanGoode on mobility design research. A school official said the project aims to develop mobility solutions that can help Seoul address challenges related to urban expansion and severe traffic congestion in its metropolitan area. The initiative focuses on building a user-centered mobility ecosystem aligned with the city’s 2050 Seoul Grand Plan. Kookmin explained that both parties will jointly analyze changes in mobility environments and transportation issues resulting from urban sprawl, a phenomenon widely observed in major cities around the world. The project seeks to propose innovative solutions to these challenges. Over the course of the one-year collaboration, the two sides will conduct in-depth research on user travel experiences and service systems, with a particular focus

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