Not even Photoshopped: Plastic surgery clinics turn to AI for ads

“Consumers have long questioned the authenticity of heavily edited before-and-after photographs from plastic surgery clinics. However, the emergence of fully AI-generated promotional images has introduced an additional layer of doubt. With the increasing adoption of generative AI, marketing materials created entirely by artificial intelligence are proliferating across online platforms in South Korea. Park Ji-yeon, an office worker in her 30s, shared, “I’ve started doubting all the reviews I see o

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